If you’ve got a strategy, we’ll test how robust it is. And if you haven’t, we’ll devise one, keeping your objectives central to our thinking.

But we won’t work without one. Because only with an agreed strategy do branding, marketing and communications deliver effective results.

To the entrepreneur who said: "I’ve had an idea", we said "Let’s see if – and how – it might work". And we proved the concept to be fatally flawed (but not without devising an alternative).