| Case Study 10 |
Energy global |
Issue |
Need to inform internal audience about complex and technical new direction |
Thinking & understanding |
Appreciate the culture, conquer the complexity, express the issues
|
A strategic spine |
Initial intranet site to appeal to all levels of expertise and interest |
Sharp creativity |
Simple directory site leading to internal and external sources with streamlined introductions and synopses to every source |
Direction & control |
Writing the words, driving the design, managing the process |
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