| Case Study 11 |
Healthcare & lifestyle electronics global |
Issue |
Highly complex re-engineering of quality management process needed communication to top 5,000 managers
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Thinking & understanding |
Interview senior global management and those in charge of the quality function to expose precise nature of changes
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A strategic spine |
A simple, easy-to-navigate communication that facilitated multi-level entry, depending on interest level |
Sharp creativity |
Brochure adopted a striking visual theme that provided an easy narrative style to optimise message out-take |
Direction & control |
Worked closely with internal stakeholders to ensure that shifting attitudes towards the project were managed without impacting on deadlines |
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