| Case Study 12 |
Professional publisher |
Issue |
We have websites, but no web strategy
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Thinking & understanding |
Analysed current provision and set it against stated business and brand objectives
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A strategic spine |
Challenge management to get to grips with the real issue by devising a PowerPoint presentation that could be delivered without external input to optimise ownership |
Sharp creativity |
Simple progressive narrative style using clean, build-based graphics and stripped-down text to guide the discursive process |
Direction & control |
Once brief accepted, worked with client contact on an iterative development to ensure understanding and buy-in |
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