| Case Study 2 |
Owner-operated greetings-card wholesaler |
Issue |
Demand for cash-and-carry format waning |
Thinking & understanding |
Met key industry players; studied trends and attitudes |
A strategic spine |
Free business from geographical constraints of format |
Sharp creativity |
National b2b catalogue service |
Direction & control |
Service features; marketing copy; catalogue production support |
|
|
|
