| Case Study 3 |
Energy Global |
Issue |
UK corporate communications demands had changed, with no review of activity or structure |
Thinking & understanding |
Interviewed all staff; deep desk research on tools & reputation audits; initiated best practice review
|
A strategic spine |
Analysis revealed 5 message types, so message strategy configured along similar lines |
Sharp creativity |
New ideas and approaches proposed for each message type; skills improvement |
Direction & control |
Complete report delivered containing plans for implementing key ideas |
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