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who needs Fishbone? thinking and understanding a strategic spine sharp creativity direction and control complex writing services people contact us

Case Study 4 Private Entrepreneur


Set up a business to sell CDs to audience of niche radio station

Thinking & understanding
Challenge viability of idea through in-depth analysis and research
A strategic spine
Core idea proved not viable, alternative concept devised
Sharp creativity
Alternative idea branded and costed; partners sought
Direction & control
Strategic business plan prepared
Case Studies

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