| Case Study 4 |
Private Entrepreneur |
Issue |
Set up a business to sell CDs to audience of niche radio station
|
Thinking & understanding |
Challenge viability of idea through in-depth analysis and research
|
A strategic spine |
Core idea proved not viable, alternative concept devised
|
Sharp creativity |
Alternative idea branded and costed; partners sought
|
Direction & control |
Strategic business plan prepared |
|
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