| Case Study 8 |
Healthcare & lifestyle electronics global |
Issue |
External think-tank delivered hard-to-communicate concepts with individual submissions of varying quality, depth and complexity |
Thinking & understanding |
Analysis of the various submissions concentrated on extracting core concepts which could be compared and contrasted to establish common ground
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A strategic spine |
Create a common theme and ‘reallocate’ individual submissions under various headings to simplify access
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Sharp creativity |
Writing centred on reducing complex concepts to easy soundbites, supported by background material to create stand-alone book section |
Direction & control |
Prepared project specification and scope, wrote words, input to evolving management response to – and liaison with – the think-tank and its output |
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