| Case Study 9 |
Disaster management software start-up |
Issue |
Brand and launch company and first product |
Thinking & understanding |
Joined management team for all strategic meetings
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A strategic spine |
Take high ground by using strong and dramatic positioning, allied to careful targeting on a selective basis of partners and influencers
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Sharp creativity |
Memorable, internationally-pronounceable brand names with compelling, short narratives |
Direction & control |
Wiring and giving presentations, brochures and other communications (including the corporate livery) alongside active participation in management decision-taking |
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