Fishbone starts with the head. Getting to grips with what you want for your organisation.

We don’t know all the answers. But we do know all the questions. We ask them, unblinkingly. And give opinions unflinchingly. (Especially where they reveal that your issue is not actually one of communication but with the thing that is being communicated.)

Fishbone is proud of its speed of thought. Witness the rapidity of getting to grips with the greetings card industry in the UK.

But if it takes time to understand (like a complete survey of the global sponsorship industry for a blue-chip multi-national) so be it.